{"id":17656,"date":"2025-05-09T09:13:46","date_gmt":"2025-05-09T08:13:46","guid":{"rendered":"https:\/\/www.westwoodenergy.com\/?p=17656"},"modified":"2025-05-09T16:56:24","modified_gmt":"2025-05-09T15:56:24","slug":"marketing-automation-expert","status":"publish","type":"post","link":"https:\/\/www.westwoodenergy.com\/careers\/marketing-automation-expert","title":{"rendered":"Marketing Automation Expert"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Reports to: Group Head of Marketing Strategy<\/span><\/b>
\nLocation: London \/ Aberdeen, Flexible<\/b>
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Westwood Global Energy Group<\/strong><\/p>\n

Westwood is home to some of the leading solutions in energy market intelligence, offering subscription-based research and applications, bespoke insights and consultancy services across Exploration & Production, Offshore and Onshore Energy Services, alongside a dedicated Energy Transition division. As global company you\u2019ll find Westwood offices in Houston, Aberdeen, London and Singapore, with further representation in Austin (Tx) and the Middle East.<\/p>\n

The Role<\/strong><\/p>\n

Our small but dynamic marketing team continues to punch above its weight in the energy analytics market, but now we need a new mind to help us develop even further. Recent and future changes to marketing processes and technology structure mean that we\u2019re looking for a bright new colleague that will bring a fantastic set of digital marketing skills and experience around marketing automation \u2013 a Subject Matter Expert.<\/p>\n

Our ambitions are high, but our goals are realistic and can be tied to typical marketing and sales funnel development, but with specific areas identified for improvement and growth potential. Much of this potential lies in the substantial opportunity to directly impact existing client revenues and new business using marketing automation; to deliver the right personalised content, at the right time through the right channel.<\/p>\n

Westwood is at an early stage of its marketing automation development, so this is an excellent opportunity for a talented individual to have a big impact on our future trajectory and work directly with the Group Head of Marketing Strategy to devise, plan and execute a brand-new automation strategy.<\/p>\n

As market analysts, Westwood is blessed with a plethora of valuable content to populate automations, so you will also work closely with the Senior Marketing Content Manager and work on a range of proactive and reactive campaigns and automations that access these insights.<\/p>\n

Key Responsibilities<\/strong><\/p>\n