{"id":11161,"date":"2021-02-09T15:53:35","date_gmt":"2021-02-09T15:53:35","guid":{"rendered":"https:\/\/www.westwoodenergy.com\/?p=11161"},"modified":"2022-09-07T02:54:34","modified_gmt":"2022-09-07T01:54:34","slug":"commercial-advisory-case-study-private-equity-backed-oilfield-services-company","status":"publish","type":"post","link":"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company","title":{"rendered":"Commercial Advisory Case Study &#8211; Private Equity-backed Oilfield Services Company"},"content":{"rendered":"<h2>Project Briefing<\/h2>\n<p>The Client required support in planning and articulating a three Year Strategy plan. The Client specifically required an understanding of market size for a range of products and services, and the competitive dynamics.<\/p>\n<p>In addition, the Client required assistance in setting Key Performance Indicators (KPI\u2019s) to assess progress against its strategic goals.<\/p>\n<h2>Our Process<\/h2>\n<p>a) Understand the client business<\/p>\n<ul>\n<li>Westwood worked closely with senior leadership to understand the Client\u2019s core market sectors, geographies, and proposed target customer groups<\/li>\n<li>Understand the Client\u2019s existing offering and how it compared to competitors<\/li>\n<li>Understand potential opportunities for product development and innovation<\/li>\n<\/ul>\n<p>b) Understand the Client challenge, questions and problems to solve<\/p>\n<ul>\n<li>Discussions with the Client to understand where it perceived key market opportunities, and key customer groups<\/li>\n<li>Discussion with Client technical leads to understand progress and challenges associated with \u2018soft\u2019 strategic initiatives<\/li>\n<li>Discussions with the Client to understand which adjacent markets may be of interest across the Energy Transition spectrum<\/li>\n<\/ul>\n<p>c) Assess how we could help<\/p>\n<ul>\n<li>Identify the Client\u2019s total market potential and addressable market for each product and service lines, including a view on which markets and geographies offered the largest opportunities<\/li>\n<li>Identify the key target customer groups<\/li>\n<li>Impartially assess the Client\u2019s offerings compared to the competitors<\/li>\n<li>Articulate the Client\u2019s strategic goals &amp; the tactical steps needed to achieve these<\/li>\n<\/ul>\n<h2>Delivering Insight<\/h2>\n<p>Westwood proposed a bespoke study underpinned by Westwood\u2019s proprietary <strong><a href=\"https:\/\/www.westwoodenergy.com\/riglogix\">RigLogix<\/a><\/strong>, <strong><a href=\"https:\/\/www.westwoodenergy.com\/subsealogix\">SubseaLogix<\/a><\/strong>, <strong><a href=\"https:\/\/www.westwoodenergy.com\/platformlogix\">PlatformLogix<\/a><\/strong> and Offshore databases to enable the client to:<\/p>\n<ul>\n<li>Gain an in-depth understanding of the total and addressable market opportunities across product \/ service line by region and identify key potential customers<\/li>\n<li>Gain an in-depth understanding of the competitive landscape and the differentiators for its products<\/li>\n<li>Provide a view on potential alternative renewable markets that may be appropriate<\/li>\n<li>Define three year goals and the KPI\u2019s to measure progress needed to achieve the goals.<\/li>\n<\/ul>\n<p>Westwood\u2019s advice helped the Client formulate a comprehensive three year strategy, leveraging on granular data led evidence, industry consultations and a deep understanding of the evolving upstream energy sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project Briefing The Client required support in planning and articulating a three Year Strategy plan&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":11193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[350,40,75,48,445,329,330,335,334,331],"tags":[],"class_list":{"0":"post-11161","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-division","8":"category-case-studies","9":"category-consultancy","10":"category-news","11":"category-offshore-energy-services","12":"category-platformlogix","13":"category-riglogix","14":"category-sectors","15":"category-solutions","16":"category-subsealogix"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commercial Advisory Case Study - Private Equity-backed Oilfield Services Company - Westwood<\/title>\n<meta name=\"description\" content=\"A case study on Commercial Advisory for an Private Equity-backed Oilfield Services Company\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial Advisory Case Study - Private Equity-backed Oilfield Services Company - Westwood\" \/>\n<meta property=\"og:description\" content=\"A case study on Commercial Advisory for an Private Equity-backed Oilfield Services Company\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company\" \/>\n<meta property=\"og:site_name\" content=\"Westwood\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-09T15:53:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-07T01:54:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.westwoodenergy.com\/wp-content\/uploads\/2021\/02\/210204-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"950\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aspectus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aspectus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company\",\"url\":\"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company\",\"name\":\"Commercial Advisory Case Study - Private Equity-backed Oilfield Services Company - Westwood\",\"isPartOf\":{\"@id\":\"https:\/\/www.westwoodenergy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.westwoodenergy.com\/wp-content\/uploads\/2021\/02\/210204-3.jpg\",\"datePublished\":\"2021-02-09T15:53:35+00:00\",\"dateModified\":\"2022-09-07T01:54:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.westwoodenergy.com\/#\/schema\/person\/1b641e9e0a5ae119750360c06273bd8e\"},\"description\":\"A case study on Commercial Advisory for an Private Equity-backed Oilfield Services Company\",\"breadcrumb\":{\"@id\":\"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company#primaryimage\",\"url\":\"https:\/\/www.westwoodenergy.com\/wp-content\/uploads\/2021\/02\/210204-3.jpg\",\"contentUrl\":\"https:\/\/www.westwoodenergy.com\/wp-content\/uploads\/2021\/02\/210204-3.jpg\",\"width\":2000,\"height\":950},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.westwoodenergy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Commercial Advisory Case Study &#8211; Private Equity-backed Oilfield Services Company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.westwoodenergy.com\/#website\",\"url\":\"https:\/\/www.westwoodenergy.com\/\",\"name\":\"Westwood\",\"description\":\"Westwood Global Energy Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.westwoodenergy.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.westwoodenergy.com\/#\/schema\/person\/1b641e9e0a5ae119750360c06273bd8e\",\"name\":\"Aspectus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.westwoodenergy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2bb3dc36edc5763e8eb02edc26678a38103769af92dffe75aef7e04bc0bac966?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2bb3dc36edc5763e8eb02edc26678a38103769af92dffe75aef7e04bc0bac966?s=96&d=mm&r=g\",\"caption\":\"Aspectus\"},\"url\":\"https:\/\/www.westwoodenergy.com\/author\/aspectus\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Commercial Advisory Case Study - Private Equity-backed Oilfield Services Company - Westwood","description":"A case study on Commercial Advisory for an Private Equity-backed Oilfield Services Company","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company","og_locale":"en_GB","og_type":"article","og_title":"Commercial Advisory Case Study - Private Equity-backed Oilfield Services Company - Westwood","og_description":"A case study on Commercial Advisory for an Private Equity-backed Oilfield Services Company","og_url":"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company","og_site_name":"Westwood","article_published_time":"2021-02-09T15:53:35+00:00","article_modified_time":"2022-09-07T01:54:34+00:00","og_image":[{"width":2000,"height":950,"url":"https:\/\/www.westwoodenergy.com\/wp-content\/uploads\/2021\/02\/210204-3.jpg","type":"image\/jpeg"}],"author":"Aspectus","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aspectus","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company","url":"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company","name":"Commercial Advisory Case Study - Private Equity-backed Oilfield Services Company - Westwood","isPartOf":{"@id":"https:\/\/www.westwoodenergy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company#primaryimage"},"image":{"@id":"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company#primaryimage"},"thumbnailUrl":"https:\/\/www.westwoodenergy.com\/wp-content\/uploads\/2021\/02\/210204-3.jpg","datePublished":"2021-02-09T15:53:35+00:00","dateModified":"2022-09-07T01:54:34+00:00","author":{"@id":"https:\/\/www.westwoodenergy.com\/#\/schema\/person\/1b641e9e0a5ae119750360c06273bd8e"},"description":"A case study on Commercial Advisory for an Private Equity-backed Oilfield Services Company","breadcrumb":{"@id":"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company#primaryimage","url":"https:\/\/www.westwoodenergy.com\/wp-content\/uploads\/2021\/02\/210204-3.jpg","contentUrl":"https:\/\/www.westwoodenergy.com\/wp-content\/uploads\/2021\/02\/210204-3.jpg","width":2000,"height":950},{"@type":"BreadcrumbList","@id":"https:\/\/www.westwoodenergy.com\/news\/case-studies\/commercial-advisory-case-study-private-equity-backed-oilfield-services-company#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.westwoodenergy.com\/"},{"@type":"ListItem","position":2,"name":"Commercial Advisory Case Study &#8211; Private Equity-backed Oilfield Services Company"}]},{"@type":"WebSite","@id":"https:\/\/www.westwoodenergy.com\/#website","url":"https:\/\/www.westwoodenergy.com\/","name":"Westwood","description":"Westwood Global Energy Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.westwoodenergy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.westwoodenergy.com\/#\/schema\/person\/1b641e9e0a5ae119750360c06273bd8e","name":"Aspectus","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.westwoodenergy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2bb3dc36edc5763e8eb02edc26678a38103769af92dffe75aef7e04bc0bac966?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2bb3dc36edc5763e8eb02edc26678a38103769af92dffe75aef7e04bc0bac966?s=96&d=mm&r=g","caption":"Aspectus"},"url":"https:\/\/www.westwoodenergy.com\/author\/aspectus"}]}},"_links":{"self":[{"href":"https:\/\/www.westwoodenergy.com\/wp-json\/wp\/v2\/posts\/11161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.westwoodenergy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.westwoodenergy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.westwoodenergy.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.westwoodenergy.com\/wp-json\/wp\/v2\/comments?post=11161"}],"version-history":[{"count":0,"href":"https:\/\/www.westwoodenergy.com\/wp-json\/wp\/v2\/posts\/11161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.westwoodenergy.com\/wp-json\/wp\/v2\/media\/11193"}],"wp:attachment":[{"href":"https:\/\/www.westwoodenergy.com\/wp-json\/wp\/v2\/media?parent=11161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.westwoodenergy.com\/wp-json\/wp\/v2\/categories?post=11161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.westwoodenergy.com\/wp-json\/wp\/v2\/tags?post=11161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}